Our brand evolution

There are many moments in life when super plays its part. When your super moment arrives, it makes sense to be with a top long-term performer1 like AustralianSuper.

In February 2022, you may have noticed some small changes to our brand including an updated logo. We refreshed our brand so that we can remain relevant to all Australians and continue to help all Australians live well in retirement.


New brand updates

Improved accessibility

As technology changes, we’re ensuring our brand remains inclusive so that everyone who engages with us has a great experience. Our refreshed brand meets global web accessibility standards so we can continue to help all Australians retire well.


Our refreshed brand has been developed with a digital-first mindset. With a more digital friendly brand, you’ll find it easier to use our website and mobile app, and to interact with us when you need to.

Distinctive and modern

The refreshed brand is more distinctly AustralianSuper - the largest and most trusted super fund2 – making it easier to identify us across our communications.

Make the most of your super

Our recent campaign focuses on the moments in life when super plays its part, whether that’s starting your first job, buying a home, or planning your retirement. Learn more about the campaign here. 

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Make the most of your super


Our focus remains – to help you make the most of your super


Your future – in trusted hands

As Australia’s largest and most-trusted2 super fund, we use our size, scale and global reach to find the best investment opportunities to help your super perform.

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Investing globally for members

Our expert global investment team manage $274 billion in assets on behalf of over 3 million3 members. This has seen AustralianSuper’s Balanced Option rank as a top performing super option in Australia over 10 years1.

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Your money – your choice

Our flexible options allow you to choose how your money is invested, and do so your way – online, through our app, or over the phone.

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Frequently asked questions

1. AustralianSuper Balanced investment option compared to the SuperRatings Fund Crediting Rate Survey - SR50 Balanced (60–76) Index to 31 December 2022. Investment returns are not guaranteed. Past performance is not a reliable indicator of future returns.

2. Readers Digest Most Trusted Brands – Superannuation category winner for 11 years running 2013-2023 according to research conducted by leading independent research agency Catalyst Research. Ratings are only one factor to be taken into account when choosing a super fund.

3. AustralianSuper has a total of 3.06 million members and $274 billion in member assets as at 31 December 2022.

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