There are many moments in life when super plays its part. When your super moment arrives, it makes sense to be with a top long-term performer1 like AustralianSuper.
In February 2022, you may have noticed some small changes to our brand including an updated logo. We refreshed our brand so that we can remain relevant to all Australians and continue to help all Australians live well in retirement.
New brand updates
Improved accessibility
As technology changes, we’re ensuring our brand remains inclusive so that everyone who engages with us has a great experience. Our refreshed brand meets global web accessibility standards so we can continue to help all Australians retire well.
Digital-first
Our refreshed brand has been developed with a digital-first mindset. With a more digital friendly brand, you’ll find it easier to use our website and mobile app, and to interact with us when you need to.
Distinctive and modern
The refreshed brand is more distinctly AustralianSuper - the largest and most trusted super fund2 – making it easier to identify us across our communications.
Make the most of your super
Our focus remains – to help you make the most of your super
Frequently asked questions
-
What will change?
Our platform is evolving to ensure it is digitally accessible – on your laptop or your mobile. This includes an updated logo, colour palette, music, photography and illustrative style, all inspired by our Australian landscape. So when you see AustralianSuper communications, you’ll know it’s coming from a trusted source.2
-
What’s staying the same?
Our name will remain the same and so will our values and our commitment to members – to achieve your best possible retirement outcome.
-
When is this happening?
The brand update started in early February 2022. It will be delivered over 18 months to minimise impacts and costs, with completion in August 2023.
1. AustralianSuper Balanced investment option compared to the SuperRatings Fund Crediting Rate Survey - SR50 Balanced (60–76) Index to 31 December 2022. Investment returns are not guaranteed. Past performance is not a reliable indicator of future returns.
2. Readers Digest Most Trusted Brands – Superannuation category winner for 11 years running 2013-2023 according to research conducted by leading independent research agency Catalyst Research. Ratings are only one factor to be taken into account when choosing a super fund.
3. AustralianSuper has a total of 3.06 million members and $274 billion in member assets as at 31 December 2022.